![]() ![]() Below is a sample of what a CI365 custom report might look like (Figure 1): Figure 1: Sample of the type of report a business might be using The data from the carriers is received in anonymized form. Data visualization and statistical techniques will be used to determine patterns among: socio-demographics, gender, age, URL click stream categories, geo-location and texting / calling habits. The goal of this project is to provide businesses with an additional, powerful means to expand their markets by focusing their growth efforts on specific regions and demographics. This mass analysis will extend to a large number of countries across the world and cover millions of people. CI365 will analyze large amounts of global mobile carrier data. ![]() The purpose of this product is to enhance a business ability to expand its market, and provide a tool to perform meaningful analysis of consumer patterns. 1 George Mason University SYST 699: Masters Capstone Project Spring 2014 Project Proposal: SAP Big Data Analytics on Mobile Usage Inferring age and gender of a person through his/her phone habits FebruArturo Buzzalino Justin Nguyen Mitul Patel Tanner SuttlesĢ TABLE OF CONTENTS 1 INTRODUCTION Background Problem Statement Scope Document Overview PRELIMINARY REQUIREMENTS TECHNICAL APPROACH Analysis Requirements Development Model Development Testing and Evaluation Delivery EXPECTED RESULTS MANAGEMENT APPROACH Project Plan Project Risksģ 1 INTRODUCTION 1.1 Background SAP Mobile Services is developing a new product, Consumer Insight 365 (CI365). ![]()
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